Hi, I am Bec
A Freelance Brand and Communications Strategist, who has helped the world’s biggest brands figure out who they are and how to meaningfully connect to people in a noisy, confusing world.
Welcome
Nice to meet you
I’m Rebecca Heard (aka Bec), a creative problem solver and brand storyteller.
I have a varied background, with over a decades worth of experience in agency Strategy roles, across creative, communication, customer experience and CRM, giving me a unique, holistic approach to solving complex business problems.
I specialise in uncovering and leveraging human insights to inform effective brand, communication, and customer led strategies for clients. I am passionate about unpicking the ‘why’, and getting to the core of what makes us tick.
I have recently decided to venture into the freelance space, and am now available to work directly with agencies and brands on a freelance or contract basis.
Services
Freelance Strategist For Agencies
I help agencies from the large to the small solve client problems. Either as a plug in resource to fill gaps, or to handle a specific brief from end to end.
Agile Pitch For Agencies
Cosulting for Businesses
I can consult directly with brands to craft unique brand positionings, disruptive creative platforms, through-the-line communication frameworks and go-to-market strategies.
Brands I Have Worked With
Skills
Creative & Campaign Strategy
1
Working with clients to craft unique brand positionings, disruptive creative platforms, through-the-line communication frameworks and go-to-market strategies.
Customer Experience Strategy
2
Working with clients to transform their customer experience, crafting meaningful and memorable moments that improve business outcomes and increase customer satisfaction.
Data-Driven CRM Strategy
3
Working with clients to craft personalised, engaging CRM journeys and interactions, that improve customer satisfaction, retention and lifetime revenue.
Brand Strategy
4
Working with clients to craft a compelling brand story that cements a memorable, distinctive and enduring place in the hearts and minds of their audience.