Brand Strategy
Working with clients to craft a compelling brand story that cements a memorable, distinctive and enduring place in the hearts and minds of their audience.
1. Brand Research & Diagnostics
Detailed discovery of the brand’s current world to identify the white space the brand can occupy (customer interviews & focus groups, stakeholder interviews, competitive audit, cultural audit).
2. Brand Positioning Territories
Syehtisithing the most compelling, interesting and relevant insights into a unique brand story. Develop a range of brand opportunities and strategic territories to present and discuss in a working session. Some of the items included are a Purpose, Vision, Mission, & Values, Brand Idea, Brand Voice, Brand Personality and Messaging Strategy.
3. Stakeholder Refinement Workshops
Designing, driving and facilitating brand strategy feedback/co-design workshops with senior stakeholders to quickly prioritise which brand territories are most viable for further creative exploration and testing.
4. Brand Positioning Guide
Integrating all accumulated learning and expertise into a clear, concise, and actionable brand positioning guide. The brand positioning guide we create is a comprehensive document outlining key brand elements. It includes your brand’s mission, vision, core values, target audience profiles, key messaging, tone of voice, personality and unique value proposition.
5. Brand Identity Development
Working with designers to craft thoughtful, distinctive and comprehensive visual identities and style guides for brands, encompassing your logo, brand colours, typography, iconography, imagery and photographic styles.
6. Brand Launch & Implimentation
Crafting a brand launch plan that makes a powerful and memorable impression. Once that generates buzz, attracts new customers, and creates a strong foundations for growth.