Brand and Communications
Working with clients to craft unique brand positionings, disruptive creative platforms, through-the-line communication frameworks and go-to-market strategies.
1. Problem Definition
Understanding, defining, and prioritizing “what are we trying to solve?” based on data and customer insights.
2. Objective Setting
Defining clear and measurable campaign objectives aligned with overall business and marketing goals.
3. Insight Gathering
A detailed discovery across data, competitor and the cultural landscape, alongside qualitative research (customer interviews, customer focus groups, stakeholder interviews) to uncover powerful insights that can shape our strategic thinking.
4. Creative Strategy
Turning ‘data’ into a story and single-minded jumping-off point that empowers creative teams to leap to brilliantly unexpected places.
5. Campaign Ecosystem
Crafting compelling communication frameworks, campaign ecosystems and consumer journeys to drive impactful brand engagements across all consumer touchpoints.
6. Campaign Optimisation
Utilising data and insights to inspire future strategies and optimize existing campaigns.