Work Experience
Strategy Director | M&C Saatchi
Working across the client base to craft unique brand positionings, disruptive creative platforms, through-the-line communication frameworks and go-to-market strategies.
Clients included: BWS, Origin Energy, Dare Iced Coffee, World Vision Australia, Worksafe and The Department of Education
Senior Experience Strategist | CHE Proximity
Working with clients to transform their customer experience, crafting meaningful and memorable experiences that improve business outcomes and increase customer satisfaction (discovery research, customer personas; journey mapping; jobs-to-be-done; co-creation and stakeholder prioritisation workshops, horizon mapping.)
Clients included: Telstra, FlyBuys, Samsung and ING
Senior Strategist | AJF Partnership
Moved to AJF Partnership to help clients craft powerful creative platforms, integrated campaigns and memorable experiences; that elevate their brand and increase their bottom line.
Clients included: Officeworks, Bupa, Sport Australia, Simply Energy, Sargon, BuddyBet and Cobs Popcorn
Senior Planner | Ogilvy
Relocated to Australia from the UK and started a new role at Ogilvy Melbourne, blending traditional communications/creative planning, with digital, data-driven insights, to make brands matter.
Clients included: Cadbury, AAMI Insurance, Hostplus, BMW, Bega Peanut Butter and Ego Pharmaceuticals (QV Skincare, SunSense, Elucent Skincare, MooV and Aqium Hand Sanitiser).
CRM Planning Manager | Amaze One
Moved to a senior role within Amaze One to enhance my experience in CRM data strategy, analysis and modelling. Manged and mentored one direct report (Junior CRM Strategist).
Clients included: National Tyres, Healthspan Vitamins, Landrover, National Rail, MOD and Harper Collins Books
Senior CRM Planner | Indicia
Working with clients to craft and refine their CRM strategies to improve business outcomes and customer satisfaction. Worked with Analysts to build advanced segmentation and targeting models. Crafted personalised, multi-channel communication sequences across the customer lifecycle. Designed comprehensive test and learn frameworks to optimise campaign effectiveness and dashboards to monitor performance against agreed KPIs.
Clients included: Nissan, Wetherspoons and Majestic Wines.
Strategic Planner | True
Digital Strategist with a strong focus on website re-designs, user experience, testing and optimisation. Optimised user journeys through various methods including A/B testing, multivariate testing, segment-based targeting, and behavioural targeting. Leveraged data from web analytics tools such as Google Analytics, ClickTail, and Crazy Egg to monitor website performance and provide ongoing optimisation recommendations.
Clients included: Ovo Energy, Cheltenham Racecourse, Furniture Village and Apetito Foods.